Emotional branding: Speak the launguage of heart’s and mind’s

Emotional branding: Gobé’s “Ten Commandments”

1. Shift from consumers to people

2. From product to experience

3. From honesty to trust

4. From quality to preference

5. From notoriety to aspiration

6. From identity to personality

7. From function to feel

8. From ubiquity to presence

9. From communication to dialogue

10. From service to relationship