Creative Intuition
Perhaps Einstein said it best when he declared “Not everything that can be counted counts and not everything that counts can be counted.”
He was referring, of course, to the part of the human being that knows intuitively — the part that is tuned in, connected and already creative. Our kids live in this place. The rest of us only visit, preferring the left-brained world of rationality, logic, linearity, practicality and analysis.
On some primal level, we’re all from Missouri. We need proof. And while there’s nothing wrong with gathering data, the addiction to it subverts our ability to be creative.
We all know this. That’s why we go to the movies, the pub, watch TV, read novels, dial 900 numbers, and daydream. We seek an altered state — one that is free of the normal gravity of daily life…
That’s why movie makers ask us to suspend disbelief. That’s why brainstorm facilitators ask us to suspend judgment. That’s why women (innately intuitive as they are) ask the men in their lives to stop being so damn practical for a change and actually feel something.
It is in this state of suspension that our innate creativity is free to rise to the surface — over, under and around all of the left-brained guardians at the gate.
And so… if you want to really birth a BIG IDEA, you too will need to enter into this state — at least in the first phase of a new venture. Suspend judgment. Suspend evaluation. Suspend your addiction to the practical.
What exists on the other side is fuel for the fire of your untapped creativity.
Posted in Steve
